Proposal · 08.12.2026in partnership with
New Mexico Magazine
Winter 2026 Direct Mail Campaign — Strategy, Execution & Reporting.
Anna Maria Gonzales
Circulation Manager
New Mexico Magazine
Frank Lama
Chief Client Officer
NPS Media Group
August 12, 2026
Valid 30 days
One partner running the whole mailing.
New Mexico Magazine is preparing to launch a Winter 2026 direct mail campaign and needs a partner who can run the strategic and operational details — from list strategy through post-campaign P&L — without adding to internal headcount.
NPS proposes to serve as strategic and operational lead: full-cycle planning, list management and key coding, creative and vendor coordination, invoicing oversight, and campaign-level reporting — bringing 30+ years of direct mail experience with subscription publishers to a single, focused Winter 2026 mailing.
Where the campaign stands today.
What we're solving for.
Launch without straining internal capacity
Deliver a well-planned Winter 2026 direct mail campaign led externally, so New Mexico Magazine's team stays focused on editorial and circulation priorities rather than production logistics.
Clean data, clean attribution
Accurate list management, merge/purge, and key coding so every segment's performance can be measured and compared at the end of the mailing.
Costs verified against projections
Print, list, and lettershop invoices reviewed and reconciled against the campaign plan before they're paid.
A campaign-level P&L, not just a results recap
Income per subscriber and test-result visibility, documented in a repeatable process that informs the next circulation decision.
Scope of work.
Campaign Planning & Post-Campaign Review
NPS leads end-to-end planning for the Winter 2026 mailing and closes the loop with a full performance review once results are in.
- Strategic setup, offer alignment, and mailing schedule
- Full performance review after the mailing with insights and recommendations
List Sourcing & Evaluation
NPS identifies and evaluates acquisition lists appropriate for the Winter 2026 direct mail audience. List brokerage is not relevant for this engagement.
- List sourcing strategy tied to the Winter 2026 audience plan
- Evaluation of available lists against campaign goals and budget
Merge/Purge & Data Processing
Clean data processing so the mailed audience is accurate and segment-level results can be trusted.
- Merge/purge execution across house and sourced lists
- Unique key code assignment for accurate tracking and attribution across segments
Lettershop & Postage Management
NPS coordinates production and postal logistics so the mailing goes out cleanly and on schedule.
- Lettershop coordination and production timing
- Postage strategy and mailing execution support
Supplement Issue Scheduling & Billing Timing
Timing of supplement issues and billing cycles kept aligned with the mailing plan.
- Scheduling of supplement issues tied to the mailing plan
- Billing cycle coordination for financial accuracy
Invoicing Oversight & Campaign Reporting
Vendor spend verified and campaign performance documented in one place.
- Vendor invoice verification and cost monitoring against projections
- Comprehensive campaign reporting: results, spend, and ROI
Campaign-Level P&L
A detailed profit-and-loss view of the Winter 2026 mailing.
- Detailed profit-and-loss analysis for the campaign
- Visibility into income per subscriber and test results
Pricing & terms.
| Line Item | Rate |
|---|---|
| Winter 2026 Campaign Management — Total Fee | $3,957.00 |
| Payment Schedule | 4 × $989.25 |
| Production Costs | Not included |
| Creative Revisions Beyond 3 Rounds | $75 / hour |
Single-campaign engagement covering the Winter 2026 mailing, September through December 2026. No auto-renewal — a new agreement is proposed for any future mailing cycle.
Ways to expand, when you're ready.
None are included in this scope. The following can be quoted separately as the project moves forward, at New Mexico Magazine's direction.
- +01Package design and creative production
- +02Additional creative testing and formats
- +03Expanded list segmentation and testing
Let's get started.
- 01Review and approve this proposal
- 02Execute the agreement
- 03Schedule a kickoff call to confirm offer, creative direction, and mailing schedule
- 04Begin campaign planning ahead of the September 1, 2026 start date
Proven audience. Disciplined execution. Trackable results.
New Mexico Magazine has the audience and the offer for a strong Winter 2026 mailing — what it needs is disciplined execution on the mechanics.
NPS is ready to run the campaign end-to-end: planning, list logistics, vendor coordination, and reporting, so the results are trackable and the next decision is easy.
flama@npsmediagroup.com